Lucky Paper

The Lucky Paper project includes corporate identity and paper selector kit concept, which promote paper samples for a new paper merchant company.

Considering the target audience was young, creative people, I wanted the company branding to be modern and playful. With the brand messaging in mind, the idea to focus on a paper fortune teller as the company logo was realised through contemplating what kids would create using paper. As the paper fortune teller creates interesting geometric shapes, it suitably fits the modern aesthetic I was aspiring to.

The company branding, as the name suggests, is based on luck and fortune, stemming from the themes related to the inspiration for the logo. The paper selector kit, named 'Wheel of Fortune', includes twelve types of paper stock, each named after a sign from the zodiac.